Founded in 1999, SIMEXA is an international supplier specializing in premium outdoor furniture and accessories. Initially established in Southeast Asia as a buying agent for international importers, SIMEXA quickly evolved into a full-service expert in outdoor living solutions. With over 25 years of industry experience, SIMEXA now supports more than 50 showrooms worldwide and has completed over 1,500 projects, primarily in the hospitality sector.
Headquartered in Hong Kong and Dubai, SIMEXA’s reach is truly global, with operational presence and strategic partners across Europe, the Middle East, and Asia. The company collaborates with world-renowned brands such as Skyline Design (Spain), Vincent Sheppard (Belgium), Arkema Design (Italy), and Maiori Design (France), further strengthening its ability to provide high-quality, stylish, and durable outdoor solutions. Its growing list of projects includes prestigious properties such as JW Marriott Khao Lak, Mandarin Oriental Dubai, and Saint Regis Bora Bora.
SIMEXA’s journey has been marked by continuous innovation and expansion. In 2004, the company broadened its offerings from outdoor luxury furniture to include indoor pieces and accessories. By 2010, it launched the brand “Influence,” which focuses on delivering well-priced and well-designed outdoor furniture. Responding to the market’s evolving needs, SIMEXA introduced a custom-made division in 2014, offering tailored furniture solutions to meet clients’ specific aesthetic and functional requirements.
Another major development came in 2021, with the launch of the flagship showroom for Messara Living in Dubai—a key partnership that expanded SIMEXA’s retail footprint in the Middle East. This initiative was followed by the opening of a second Messara Living showroom in 2024, cementing SIMEXA’s presence in the UAE.
What sets SIMEXA apart is its commitment to quality, service, and customer satisfaction. The company works exclusively with manufacturers who use superior raw materials such as teak, rattan, aluminium, and wicker. Its reputation for excellence is not only based on the materials used but also on the meticulous craftsmanship and innovative design that define its collections. Customers benefit from punctual delivery, reliable after-sales support, and highly personalised services.
SIMEXA also embraces a strong sense of environmental responsibility. The brands it represents are known for their commitment to sustainable manufacturing processes. Most of the furniture collections are made from non-toxic, 100% recyclable materials and are produced using green methods. Furthermore, SIMEXA ensures safe and healthy working conditions throughout its supply chain and aligns with standards like those of the Forest Stewardship Council (FSC).
To better serve its clientele, SIMEXA offers a streamlined three-step process for outdoor projects: selecting collections, producing 3D concept renderings, and delivering/installing the final products. This comprehensive approach ensures clients—from private homeowners to luxury hotels—receive outdoor spaces that are not only functional but also visually stunning and built to last.
SIMEXA’s presence at over 15 major international exhibitions reflects its position as a leader in the outdoor furniture market. The company’s extensive network and rich project portfolio make it a trusted partner for architects, interior designers, hospitality brands, and distributors around the world.
With a deep understanding of outdoor lifestyle needs and an unwavering commitment to design excellence, SIMEXA invites you to #enjoylivingoutside—bringing comfort, style, and quality to every outdoor setting.
